DirectSmile Cross Media
All-in-one campaign solution for PURLs, e-mails and print mailings
DirectSmile Cross Media is your integrated solution for the creation, personalization, management and tracking of data-driven campaigns that combine digital, print and mobile media. With its unique Cross Media Designer tool you will be able to create professional designs for websites and e-mails fast and without HTML skills. Using DirectSmile Cross Media you will conveniently manage entire campaigns, set up, test and run PURL websites and send out any quantity of personalized e-mails.
- Set up automated campaign runs to build up a customer dialog
Thanks to simple data handling you will need no expert know-how to personalize any element of your designs. Implementing response-boosting personalized images in websites and e-mails is a matter of drag and drop. Comprehensive campaign tracking will keep you up-to-date about any results in real-time and delivers you the knowledge you need to even further improve your marketing strategies
Included Features
- Automated database-driven creation of personalized print pieces, websites (PURLs), e-mails and SMS
- Unique Cross Media Designer for creation of personalized websites and e-mails without html skills.
- Works also with standard html files
- Creation and integration of personalized images in print pieces, websites, e-mails and Flash movies
- Campaign Dashboard for detailed response tracking
- E-mail sending incl. Tracking, Bounce Management and Spam Check
- High-speed caching and load balancing for high-volume output
- Fully scalable solution. Four Rendering Instances included in package.
- Includes variable data printing functions of DirectSmile VDP Studio