08/31/2010
DirectSmile to participate in first Dscoop Asia Conference and KIPES 2010
Berlin, 31 August 2010 – DirectSmile will be participating in the first Dscoop Asia conference, held in Korea on 7th and 8th September 2010, supporting the event as a Gold Sponsor, ahead of exhibiting at the 17th KIPES (Korea International Printing Machinery & Equipment Show), 8-10th September 2010.
Dscoop (Digital Solutions Cooperative) is the independent community of HP Graphic Arts press owners and their sales, marketing and production teams. After five successful annual shows in the United States, Dscoop is making its first visit to Asia this year. The conference will enable members, a mixture of business owners, executives, prepress, and related technical professionals, to build partnerships, alliances and relationships, leading to potential new business opportunities.
Following the Dscoop conference, KIPES 2010 will take place at Kintex Goyang exhibition centre, bringing together 400 of the print industry’s leading companies from around the world who will showcase the latest technologies, products and innovations in this field.
Franziska Müller, Marketing Director, DirectSmile comments, “Being involved in Dscoop Asia and KIPES will provide us with the opportunity to demonstrate our solutions to the Asian market - an area in which we have seen plenty of growth in recent years, and are committed to providing with a complete and responsive service.”
DirectSmile Cross Media, a comprehensive, multi-media marketing and personalisation software, will be among the solutions discussed at Dscoop Asia and on show at KIPES. Cross Media enables users to create complex, personalised marketing campaigns for different communication platforms, such as email, print and the Internet, and track the recipient response rates for improved, highly targeted future campaigns.
The first DirectSmile Cross Media customer in India, Buzz IMC (part of Samgul Graphics), was announced in May 2010. Buzz IMC is one of the leading integrated marketing communications agencies in India and the company installed Cross Media to enhance its cross-platform marketing campaigns, as well as track the recipient response rates generated by them. With this information, Buzz IMC plans to provide more targeted engagement with their clients’ customer base, by identifying the campaign recipients that respond to the PURLs (personalised URLs) and emails sent. Reacting to the campaign in this way shows that these individuals have an interest in the product featured, and therefore, are more likely to welcome follow-up communication, potentially increasing the possibility of a resulting sale.
Franziska Müller concludes, “The Dscoop conferences offer members a chance to interact with their peers, exchange experiences and best practices, and much more. As a long-standing partner of HP, we are looking forward to participating in and sponsoring the first Dscoop Asia conference, as well as exhibiting our solutions at KIPES, and we are confident these events will be a huge success.”